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Friday, April 25, 2014

Jennie Goutet on Promoting Your Book Online @ALadyInFrance #WriteTip #BookMarketing

I think there are two wrong ways you can promote your book online. You can promote it ineffectively, and you can promote it offensively.

Here are some ways to promote it ineffectively:
Pay for advertising in the wrong medium for your genre.
Stick with the same marketing strategy when no sales are coming in.
Be unwilling to give your book away for free.
Have no twitter account, G+ account, website or Facebook page.
Don’t read or share any other author’s work.
Do nothing.

Here is how you can promote your book offensively:
Send complete strangers tweets, private messages and e-mails asking them to review your book.
Tweet about nothing but your book, or quotes from your book. Have your twitter profile be just about the book – the nameless, faceless author who has no other identity.
Don’t thank people who share your work.
Don’t ever return any courtesy reviews or shares (they read and reviewed or shared your book, and you don’t review or share theirs. I know, it’s impossible to return every review/share, but there should be at least some).

The right way to promote your book is to be a whole person. Let people see you, the author behind the book. Write blog posts that talk about what’s going on in your life, even if it’s only once every couple of weeks. Be involved in social media and supportive of fellow authors that are launching a new book, or who are hosting a giveaway to try and strengthen sales and ranks.
Respond to people and be engaged with your audience. Thank people for their reviews (maybe not on Amazon or GoodReads, but if they tweet about it, for instance, you can respond to it). A simple thank you will go a long way in continuing the favorable impression people made of you, as the author, when they read your book.
Good marketing takes a lot of time and research. It helps to have a good social media presence (twitter, FB and a website as a minimum) before you even publish your book, but it’s not too late to develop one after you book is published. The best promotion happens through word of mouth, so if you’re already well-known in the blogging or twitter world, that’s half the battle.
One of the biggest misconceptions bloggers have when they start writing their blog is that people will naturally flock to their brilliance, and the only work they will have to do to gain readers by the thousands is simply write. There are only a handful of those cases. In reality, people read your blog when you start reading and commenting on theirs. People will be willing to go out of their way for a relationship, but most people are too busy to tack on another thing to read unless it adds value (recipes, humor, fitness tips) to their lives.
Publishing is not all that different. It’s very hard for people to take the plunge and buy a book from someone they’ve never heard of and have no connection to. They are more willing to do so if you’re a known entity – through blogging, for instance – and if you’re active in the same online community they frequent.
It’s a lot of work, right? It is. And you thought the battle was actually to finish the book. The good news is that it’s a boulder effect. If you’re willing to put the legwork in at the beginning, the promotion happens naturally and in increasing measure. And you’re not required to push the mammoth boulder of book promotion all by yourself.

At seventeen, Jennie Goutet has a dream that she will one day marry a French man and sets off to Avignon in search of him. Though her dream eludes her, she lives boldly—teaching in Asia, studying in Paris, working and traveling for an advertising firm in New York.
When God calls her, she answers reluctantly, and must first come to grips with depression, crippling loss, and addiction before being restored. Serendipity takes her by the hand as she marries her French husband, works with him in a humanitarian effort in East Africa, before settling down in France and building a family.
Told with honesty and strength, A Lady in France is a brave, heart- stopping story of love, grief, faith, depression, sunshine piercing the gray clouds—and hope that stays in your heart long after it’s finished.
Buy Now @ Amazon
Genre – Memoir
Rating – PG-13
More details about the author
Connect with Jennie Goutet on Facebook & Twitter


Lady Jennie said...

Thank you for having me here.

Alison said...

Truly great advice, Jennie!

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